boAt collaborated with celebrity Designer Masaba Gupta to launch a limited edition collection of spunky headphones at the Lakmé Fashion Week 2020.
Together, they have launched a line of products to cater to the millennial audience, bringing back the disco style of the 70s.
Masaba Gupta, excited about the collaboration, said, €œWe are super excited about collaborating with boAt. I am very excited to be collaborating with a brand that is always willing to push the bar & do something young, fun & new. And I think lending House of Masaba €™s aesthetics to boAt €™s headphones, which are again superior products, will invite a new consumer and excite the existing ones with cool, fresh & quirky products.
I think this is a perfect collaboration because I love music; It is a big part of my runway shows, my presentations & I think through music, through these headphones & through our summer collection we will be able to transport people into a parallel universe which I can €™t wait to share it with them. I am looking forward to this. €
Regarding the collaboration, Aman Gupta, co-founder of boAt Lifestyle said, €œLakmé Fashion Week is the Mecca of fashion in India and as a lifestyle brand it became an ideal platform for us to partner and showcase our authority when it comes to stylish consumer electronic products. This season was extra special to us as we are commencing our partnership with Masaba.
Her designs are defined to be a blend of contemporary and traditional with a pinch of modernity. As one of the leading fashion designers in the industry, she connects well with our audience. She understands boAt €™s design philosophy and the same is displayed in the limited edition €˜boAt X Masaba €™ collection of headphones. We believe our boAthead community will be truly inspired by the new and refreshing designs. €
This is definitely one of the most exciting partnerships to be happening in the times!
Source: BWDisrupt
