In our last blog, we hinted at some exciting developments about IPL. If you missed it, no worries; let us bring you up to speed. We've joined forces with the powerhouses Royal Challengers Bangalore & Gujarat Titans. Pretty cool, huh? Now, let's get ready for the next big reveal — experiencing IPL the boAt way!

Staying true to what we say, like we always do, we have brought exclusive challenges for boAtheads as we are the official RCB sponsor & Gujarat Titans Sponsors. 

Our partnership with Royal Challengers Bangalore and Gujarat Titans represents an exciting fusion of music, sports, smart tech, and community, offering a platform for fans to engage with their favourite teams in innovative ways.

Enough with the build-up. Let’s talk about the elephant in the room and directly jump into the giveaways and the benefits you’ll get from us as RCB Sponsor and Gujarat Titans Sponsors.

Exclusive RCB and Gujarat Titans Signed Merchandise

As a token of our appreciation for the unwavering support from boAtheads, get ready for a shot at winning some epic swag signed by the players of both Royal Challengers Bangalore and the Gujarat Titans! These limited-edition collectibles are like a direct connection with your favourite teams, offering a piece of the IPL excitement to cherish forever. From jerseys to awesome tech, the signed merchandise embodies the spirit of cricket shared between players and fans.

A Chance to Win Free IPL Tickets

In the spirit of taking the fan experience outside, get ready to cheer your heart out from the stands. You can win free IPL tickets for select matches featuring Royal Challengers Bangalore and Gujrat Titans. Imagine being a part of the electrifying atmosphere at the stadium, cheering for your team amidst a sea of passionate fans. This is your chance to witness the cricketing spectacle live, creating memories that will last a lifetime.

Be a Toss Representative

Adding to the thrill of the IPL experience, we are introducing a unique opportunity for boAtheads to be a toss representative. Imagine standing at the centre of the field, representing the spirit of boAt and sharing the excitement of thousands of fans cheering with the entire stadium. This exclusive experience is your golden ticket to get up close and personal with all the cricket action. Get into the heart of the game like never before!

Special boAt Hampers

That is not it,  there’s more! boAtheads can also get a chance to win a special boAt hamper. What’s inside is a surprise, but it will have Royal Challengers Bangalore or Gujrat Titans spirit along with boAt’s awesomeness. 

What else? 

Guaranteed fun and a chance to win discount coupons worth up to ₹500 await you! 

You must be wondering how to secure these fantastic rewards? 

It's simple! To stand a chance of winning, dive into the exciting games available on beaboathead.com. Winners will be announced every Sunday, and they will receive an email detailing their prize.

You can also step into the locker room of your favourite team, be it Royal Challengers Bangalore or Gujrat Titans, and take your pick from there. From engaging cricket games to thrilling card games, there's something for everyone. Play your way to victory and claim your share of the excitement!

#beAboAthead

IT'S IPL 2024 With boAt!!!! 

The familiar sounds of the stadium roar, the electric buzz of anticipation, and the unbridled passion of fans are once again in the air. For the next few weeks, cricket enthusiasts worldwide will be treated to a festival of talent, skill, and unscripted drama. 
Every match brings unforgettable moments, fierce rivalries, and the sheer joy of witnessing the game's finest athletes in action. As the teams battle it out on the field, the spirit of cricket unites fans from all walks of life, transcending boundaries and creating lasting memories.

Celebrate This Cricket Season With boAt: Uniting Tech, Music, Cricket, and Community

As the IPL season unfolds, we are thrilled to announce that boAt has officially become the proud sponsor of Royal Challengers Bangalore and Gujarat Titans two formidable teams in the Indian Premier League. This further solidifies our commitment to celebrating the spirit of cricket and uniting communities. We became Gujarat Titans Sponsors & RCB Sponsors because this partnership represents an exciting fusion of tech, music, sports, and community, offering a platform for fans to engage with their favourite teams innovatively.
As part of this collaboration with Royal Challengers Bangalore & Gujrat Titans, we are excited to bring exclusive opportunities for boAtheads to engage with their favourite teams in unique and interactive ways. Through a series of engaging sessions and thrilling games, boAtheads will have the chance to connect with the spirit of cricket like never before. 
These interactive activities will not only offer an insider's look into the world of cricket but also present the chance to win exciting freebies, making the experience even more rewarding.
Through these initiatives, we create a space where the passion of cricket meets the enthusiasm of boAtheads, giving a sense of belonging and excitement within the community. As the tournament progresses, we will share more about the various activities and surprises that await as part of this thrilling collaboration with Gujrat Titans & Bangalore Royal Challengers team.
As we embark on this exhilarating journey with the Royal Challengers Bangalore and Gujrat Titans, we call in on our boAtheads to stay tuned for updates, announcements, and privileged access to our offers. This is a time to celebrate the convergence of music, sports, and community, and we are eager to share this extraordinary journey with you all.
In the days ahead, we will unveil details about the excitement in store.
Join us as we embark on this remarkable adventure, and make this IPL season one to remember with the official rcb sponsor and gujarat titans sponsors!

Whether you’re hosting house parties, setting the mood for a romantic date, or simply jamming through your routine, we've got the best bluetooth speakers for you that won’t hurt your pocket.  Explore a carefully curated list of speakers under 2000 that guarantees a pocket-friendly way to amp up the vibe & take your gatherings to the next level.

Top Bluetooth Speakers Under 2000 in India

Partying too much might make your wallet feel a bit lighter. We get it, having a good time is essential for us boAtheads. We heard you want a solution, so we thought we'd help out.
What makes a Bluetooth speaker the best? Well, it should be affordable – let's keep it our speaker under 2000. It should also be portable so you can take the party wherever you go. And of course, it should be Bluetooth, because who needs wires these days?
To meet all these needs, we've put together a list of the best Bluetooth speakers under 2000. Now, you can keep the party vibes going without burning a hole in your pocket. Are you ready to vibe?

Best Bluetooth Speakers Under 2000 for Non Stop Parties

Redefining Excellence - Stone 350 Bluetooth Speaker

Available in three stylish colors, Stone 350 stands out as one of the best bluetooth speakers under 2000. Lasting up to 12 hours straight, this portable speaker gives immersive stereo sound. With its lightweight cylindrical design and IPX7 rating, it is the ultimate portable speaker that can take on your adventures & give you peace of mind as you travel with your playlist.

Reasons for you to upgrade:
1. Two 2 inch drivers
2. 10W High Fidelity Stereo Sound
3. IPX7 Water & Splash Resistance
4. 12 Hours of Non-Stop Music
5. Bluetooth v5.0 for a Seamless Experience
6. Buy @ JUST ₹1299!

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Stone 105 - the Portable Speaker You Need

If you are bored with your old bluetooth speakers and want to a more portable option — Stone 105 is just the deal for you. With versatile features like 5W RMS Immersive Sound & TWS Functionality, the speaker delivers rich & powerful sound. Equipped with BT v5.0, TF Card, and FM radio, this speaker is designed to enhance your audio experience in every way.

This is why you should bag this ASAP:
1. 5W RMS Immersive Sound
2. Multiple Connectivity Modes
3. Integrated Controls
4. IPX4 Water & Splash Resistant
5. 11 Hours Playback
6. TWS Functionality for 2x Impact
7. AND it is easy on your wallet! Grab it at ₹999. 

View Product

The Perfect Companion for Party Animals is Now Here

Need we give more reasons to bag one of the best speakers we have to offer to you?
Well, here you go:

1. 10 Hours of Playback Time
2. 12W Stereo Sound
3. TWS Functionality for 2x Impact
4. Type-C High Speed Charging
5. IPX4 Water & Splash Resistance
6. Easy Access Controls
7. Bag it at ₹1999!

View Product

Prepare to be Blown Away with the Best Bluetooth Speaker Under 2000

Stone 180 comes equipped with a 52mm mono driver that gives you an immersive audio experience. Among the bluetooth speakers under 2000, this is one of the best speakers under 2000 out there that can take on a real splash of water with its IPX7 splash resistance. These bluetooth speakers are lightweight for enhanced portability so you can take your music everywhere you go.
Features that’ll leave you stunned:

1. 5W immersive sound
2. Portable and lightweight
3. 52mm drivers
4. IPX7 water resistant
5. 4 hours of playback
6. Easy access control
7. Grab all of the above & so much more @ ₹999.
View Product

Never Stop Grooving with best speakers under 2000 

Why should you buy this?

1. 5W RMS Immersive Sound
2. TWS Functionality - 2x Impact
3. 11 Hours Playback Time
4. Voice Assistant Support
5. IPX4 Water & Splash Shield
6. Type-C High-speed Charging
7. It can yours at JUST ₹999!

View Product

Form & Function at its Best - Stone 200 Pro Bluetooth Speakers

Looking for a compact speaker that packs a punch? Experience the power of 8W RMS boAt Signature Sound with Stone 200 Pro. With up to 12 hours of uninterrupted playback, it is one of the best portable bluetooth speakers under 2000. Equipped with 52mm drivers, this bluetooth speaker resonates every note with pure brilliance.

This is why it'd go with your party animal instincts:

1. 52mm Drivers
2. 8W RMS boAt Signature Sound
3. 12 Hours of Uninterrupted Playback
4. TWS Technology for 2x Vibe
5. Portable and Stylish Design
6. IPX6 Water and Splash Resistant
7. Multiple Connectivity Options
8. Bagging this one to have a blast will only cost you ₹1799.

Now that’s an absolute steal! 

View Product

 

So here we are at the end of it all.  We have given you the ultimate list of best bluetooth speakers under 2000. So,  when you are in the mood for a jam but don’t have much to spend; you know which door to knock to get the best speakers under 2000. Happy jamming!

When you love gaming, you know that you don’t need a time and place to get going. In fact, with mobile and portable gaming becoming oh-so-popular, your playground can be anywhere — Bus, 🚌 Metro, 🚉 queue at a fast-food restaurant, 🍔 boring meetings 👔 (Managers, look away!), there is no limit to it. No place in the world can stop gamers from diving into their favourite activity and getting that quick dose of adrenaline rush! ⚡
But you know what stops short of making these impromptu gaming sessions on the go truly lit? 🔥 Non-immersive audio. But thank God for gaming earbuds…you know!
With casual gaming now firmly rooted to your smartphone, the need for portable gaming audio — that too a kickass one — has never been more. Something compact, with reduced lag, immersive game soundscapes, enough juice to last days, what we mean is… SOMETHING EPIC!
Well, we at boAt call that something ‘IMMORTAL’ – the perfect pair of earbuds for gaming that you can get your hands on today! Our Bluetooth gaming earbuds under the Immortal series are designed to be your side-kick for incredible-sounding travel gaming outside your den. With a stunning array of features that every budding gamer looks for in his or her gaming earbuds, they pack a punch as you register your personal high scores or smoke that enemy on your phone screen! 💪
So, what makes boAt Immortal truly one of the best gaming earbuds for travel? We’ll give you a box-load of reasons!

Play On and On and On

Once you get going in your favourite mobile game, there’s no stopping you. Nor do you want to stop. Which is why boAt Immortal gaming earbuds pack a huge playback that makes them reliable gaming partners – everywhere, every time. 💯
That number stands at a whopping 40 hours for Immortal 141, Immortal 170, and Immortal 171. Both of them also take just 10 minutes of charge to deliver up to 180 minutes of playback, thanks to ASAP™️ Charge! Immortal 130 and Immortal 101 also come in at a very viable 30 hours of backup ⏱️.
Now, no need to be afraid of losing out on your gaming earbuds’ juice when you’re travelling long distances without a charging station in sight!

Super Low Latency with BEAST™ Mode

Ever wished you could respond to the audio in the game better and quicker when playing on the go? Well, poor latency performance can be a hindrance in that.
But there’s a ‘beastly’ solution to that in the form of our BEAST™ Mode technology that delivers 40 ms super low latency, ensuring no audio lag. ⚡ This is a staple feature of Immortal 100, Immortal 101, Immortal 141, Immortal 170, and Immortal 171 earbuds for gaming! 

Bring Your A-Game in Style

Want to ignite your gamer style while you travel? Well, it helps to have the coolest-looking gaming earbuds, like boAt Immortal.
Featuring blazing RGB LED lights, 🔴🟢🔵 boAt Immortal earbuds for gaming pack a whole lotta vibe that makes the world know that you are on you’re a-game, no matter where or when you are gaming. These stunning lights complement the perfectly portable form factor and the robust construction of these gaming earbuds that let you carry them on your adventures without a worry, because you have IPX4 splash and sweat resistance save you from it all!

Hear Every Moment in Exceptional Quality

Wouldn’t it be wonderful if you could savour that latest victory in your game with a fiery track from your playlist, or hype up for the next match while commuting back home with a banger of a song? Well, boAt Immortal are one of the best gaming earbuds for elevating your audio experience. 🔊
In this regard, the boAt Immortal earbuds captures every intricate sound that you love, thanks to their boAt Signature Sound. That’s what we say ‘more bang for your buck’!

Jam with Your Gaming Buddies with Superior Call Clarity

How about a pair of gaming earbuds that let you actually hear your team-mates’ chatter and voice as you game in real-time on the way? This is where boAt Immortal series makes all the difference with built-in quad mics with ENx™ Technology.
What that means is that your voice will be crystal clear, eliminating background noise and ensuring seamless mission planning with your teammates — even when you are travelling through commotion or are in a noisy environment!

boAt Immortal – Best Gaming Earbuds for You, No Cap!

If you are looking to ‘immortalise’ your gaming legacy, and if gaming is how you find your zone and bide your time when you’re away from home on your travels, then boAt Immortal gaming earbuds are your jam. 🚀
Packed with cutting-edge features that all gamers want, boAt Immortals make for the best compact and portable gaming audio to unlock the next level of your passion. Ready to take a punt?

The LIT 🔥 expression on every audiophile’s face when they hear the words ‘Active Noise Cancellation headphones’ is quite evident. And why shouldn’t it be? After all, there is nothing quite like a pair of ANC headphones to tune into your favourite tracks and enhance your music listening experience!

But is that all that ANC is good for? 🤔

If you, boAthead, are someone who works in a loud, annoyingly noisy environment, you have a case to make here for using an active noise cancelling headphone (you know, explaining your friends why you WANT IT for your next birthday, Diwali or Christmas gift, even!). Because Active Noise Cancellation headphones are truly great for finding your focus at work and taking your productivity to the moon! 🚀

(Well, how else do you think geniuses find great ideas at work? 😜)

Whether it's the chatter of your colleagues, the sound of traffic, or the hum of machinery, unwanted environmental audio can distract you from your work and lower your productivity. That's why so many peeps have started using ANC headphones to block out unwanted disturbances and create a quiet zone for themselves – especially when you really want to get in the groove and ace your job!

We’re pretty sure you’re convinced, but let us give you more insights that’ll sound good on the matter.

A Tiny Bit on How ANC Headphones Work

Well, if you’ve read about our recent wave of ANC Bluetooth headphones, earphones and earbuds – like the Rockerz 551 ANC, Airdopes 141 ANC, and the Nirvana 525 ANC – then you’d already be familiar with the workings of ANC. It’s simple, really!

The main aim of active noise-cancelling headphones is to reduce the ambient noise that reaches your ears. So, how does it work? Well, ANC works by using microphones to pick up the sound waves of ambient noise from the outside. The headphone then actively generates an opposite sound wave that cancels them out. This way, you can hear only what you want to ear, such as your music, podcasts, or phone calls.

But ANC is not just for entertainment. It can also help you work better and smarter. Here are some of the benefits of using noise-cancelling headphones for work.

The Secret Ninja Technique to Finding Your Concentration and Improving Attention Span ⚔️

Even if you don’t have the attention span of a goldfish, the disturbances at your workplace would surely reduce it further. Worry not, for active noise cancellation headphones can bring your concentration and attention span back up to speed!

Not kidding, many studies have shown that environmental disturbances in the form of noise can impair cognitive performance and memory, especially when you are trying to do complex or creative tasks. So, by eliminating these irritating external sounds, you can focus more on your work and avoid distractions that can break your flow. How’s that for a productivity hack?

Put Stress and Fatigue on Mute 🔇

One big reason for loss of productivity at work? Well, you’d agree if we say the dreaded six-letter word ‘STRESS’. And there’s nothing worse than droning sounds and useless chitter-chatter around you to make your stress and fatigue at work worse. Think irritation and even anxiety, making you feel drained and chomping off your productivity.

Well, this is where ANC headphones can help you block the unwanted, stress-causing disturbance and find your peaceful zone to not only calm down but also enjoy your work more!

Hear the Things that Matter 🧏

Noise-cancelling headphones are not only good for blocking out noise, but also for letting in the sounds that matter. And the best bit is that you can adjust how much noise you want to cancel or let in?

Take the boAt Rockerz 551 ANC, for example. It’s Hybrid Active Noise Cancellation gives you the power to eliminate up to 35 dB of external sound. But when you want to hear from the teammate in the next desk with whom you’ve been working on a project, just switch to Ambient Mode to let sound in with utmost clarity! Then there are exciting technologies like ENx™, enabling boAt ANC headphones and earphones to make your calls, especially work-related, smooth and clear! This means better communication and collaboration at work.

Active Noise Cancellation Headphones: Your Best Buddy at Work

Well, how was that for reasons for owning a brand-new pair of Active Noise Cancellation headphones – like the boAt Rockerz 551 ANC – and make your workdays amazing? Think of them as your best buddy at work – someone who shields you from irritating sounds and lets you find your rhythm. That’s how you’re gonna perform your best, right?

Taking premium aesthetics and tech to the next level, India’s #1 audio, and wearables brand boAt (Imagine Marketing Limited) introduces the futuristic Lunar series smartwatches Lunar Connect Pro and Lunar Call Pro — the industry’s first ever wearables powered by Watch Face Studio and SensAi. Encased in classic round alloy dials and equipped with large AMOLED displays with chipsets that perform twice as fast than their predecessors and metallic link straps, boAt’s next generation smartwatches take a leap ahead of its competition. The two new Lunar watches feature all the bells and whistles of what defines a smartwatch today, and now packs in more power than before.

With the Lunar series boAt marks its entry into the premium segment.

A fusion of functionality and style, the Lunar Call Pro has a fashionable look for the Gen Z generation, while the Lunar Connect Pro has metallic straps which add premium-ness to the product. Each of the new smarties feature a sizable circular aluminum dial with a massive 1.39" always-on, sharp, and brilliant AMOLED display that adjusts brightness with an ambient light sensor and alters your mood with interchangeable watch faces made using the Watch Face Studio on the boAt Crest app. Create your own watch face to further personalize it by selecting the image, time format (analogue or digital), color scheme, typefaces, and features you want to show.

What sets apart the Lunar series from the competition is its 2x faster Apollo3 chipset with SensAi, using which boAt becomes the first brand to introduce StanceBeam on a wearable. The first ever sensor to find home in a smartwatch, the StanceBeam picks data-driven insights that will help you improve your game and takes cricket to the next level. SensAi gives deep insight into your performance letting you receive the benefit of data for your cricket training with the help of cutting-edge analytics for batting and bowling. Get insights about your bowling arm speed, batting hand speed, hits, and misses. Also, receive tips on how to make your performance better.  

With its in-built HD mic and speaker combo, which allows smooth Bluetooth Calling with up to 20 onboard contacts to dial and receive calls as you like, you can also make immediate calls and stay connected with your loved ones in just a few taps. Live an active lifestyle with the Lunar Series. Connect Pro and Call Pro are ready to be your fitness partners with their customizable training plans, daily energy scores, and 700+ Active Modes. You can track anything, including biking, dancing, and even cooking, very easily.

And lastly, never worry about battery life anymore — the Lunar Connect Pro and Lunar Call Pro give unparalleled performance and battery life. With Bluetooth BLE v5.0 and the gesture-based AMOLED display with ambient light sensor, you get up to 15 days of battery life on a single charge. And together with ASAP™ Charge, a mere 30-minute charging can get you back on the road. The watches are also equipped with Advanced Power Saving Mode that extends their performance.

The power-packed boAt Lunar series are available in some attractive color schemes to make you look and feel awesome. The Connect Pro (MRP INR 10,999) is offered in Metallic Black, Active Black, Ink Blue, and Cherry Blossom, while the Lunar Call Pro (MRP INR 6,990) gets Metallic Black, Charcoal Black, Deep Blue, and Cherry Blossom variants. The boAt Lunar Series smartwatch is now available at a launch price offer of just INR 3,499 for a limited time only, on boAt-lifestyle.com, with a 1-year warranty period.

boAt, India’s No. 1 audio and wearable brand, has signed a new partnership with three Indian Premier League (IPL) teams—Royal Challengers Bangalore (RCB) and Gujarat Titans (GT)—as their official audio and wearable partner. Along with them, boAt has also extended its partnership with the Kolkata Knight Riders (KKR) and will remain their official audio partner for the 16^th season of the IPL.

Hardik Pandya, Shikhar Dhawan, Shreyas Iyer, and KL Rahul will all be playing for their respective teams as boAtheads (brand ambassadors). Taking it a step further, the boAt logo will also be present and displayed on the helmets and team caps of the RCB. In addition, boAt is also launching special edition products with Gujarat Titans. This exclusive range will be made accessible to fans on the website for a limited time.

The brand will showcase a 360-degree campaign called "Wear Your Smart" throughout the season to further cement its position in the smartwatch category. The campaign will highlight winning moments as well as the brand’s passion for cricket. The brand intends to capture high-intensity moments where every move counts and determines whether a team wins or loses. The campaign aims to capture and illustrate ‘The Champions’ true mindset and attitude.

On the IPL association, Aman Gupta, Co-Founder & CMO of boAt, said, "Cricket has always been and will continue to be seen as a religion in our country. We are excited to partner with various T20 teams once again. This season, we are extending the narrative to make it more inclusive of our smartwatch category. To be a part of this fiesta is a fantastic feeling altogether, and we look forward to a fruitful association this year as well."

India’s #1 audio and wearables brand, boAt (Imagine Marketing), is delighted to launch its first premium product in the TWS segment — the one-of-a-kind ‘Nirvana Ion’ TWS Earbuds. Immersive sound with technologies filled to the brim, this new wireless earbud is all ready to send the competition back to its drawing board. Introducing the Nirvana Ion, the ‘Next Big Thing’ from boAt, is the first-ever TWS by the brand which has 24hrs of earbuds playback. Not only this, with a total playback of 120hrs, Nirvana Ion ensures you never stop listening to your tunes in boAt Signature Sound and boAt Balanced Sound.

To mark the unveiling of Nirvana Ion, boAt has also launched its latest campaign ‘The Next Big Thing’ which highlights its cutting-edge design and engineering prowess. The campaign calls out how every feature of Nirvan Ion enables people to follow their passion. One that breaks boundaries and pushes the definition of what’s possible. To bring this thought to life, boAt has also collaborated with influencers from various fields like Cyrus Khan who is a Parkour athlete, Ambika Nayak aka Kayan who is a Musician, DJ, and Model, Johanna Rodrigues aka B-Girl Jo who practices B-Boying - an athletic style of street dance and Sabareesh S who is known for Futsal/street football. This campaign marks the stories of these influencers as they set on the journey to becoming ‘The Next Big Thing’ with their sheer passion and unbreakable spirit. The campaign gives the well-deserved limelight to the people who follow their heart- a quality that makes them the perfect contender to become The Next Big Thing.

Through this campaign, boAt and Nirvana Ion support the journey of those who aspire to become The Next Big Thing.

The TWS offers an immersive and exceptional sound. It takes your listening experience to the next level with Crystal Bionic Sound powered by HiFi® DSP giving you impeccable sound optimization. With ASAP™ Charge and the fast-charging USB-C port, you can now enjoy a month's worth of battery life in your pocket with just a 2.5-hour charge.

Loaded with Dual EQ Modes, the TWS lets you select the mode by your mood. Feel the unparalleled immersion with boAt Balanced Sound & reimagine your audio experience with the patent boAt Signature Sound. Its ENx™ Technology, which uses Quad Mics reduces ambient noise and provides crystal clear sound during voice calls for an unrivaled calling experience, takes your work and entertainment seriously. Your voice is transmitted in crystal-clear quality no matter where you are. The Nirvana Ion is the ultimate game-changer that lets you enjoy synchronized entertainment and take control of victory while gaming — thanks to BEAST™ Mode's 60ms low latency.

boAt has engineered a new ergonomic paradigm, with its in-house capabilities of product design (boAtLabs) to create this earbud for maximum comfort and stellar sound. Nirvana Ion comes with in-ear detection for a seamless experience. Not just this, the ergonomically compact size of the Nirvana Ion lets you fit them anywhere in your pocket or bag so you can take your music with you wherever you go.

The boAt Nirvana is offered for a limited time for a launch price of just Rs 1,999 on boAt-lifestyle.com, Flipkart.com, Amazon, and Myntra.com, as well as at offline stores including Vijay Sales, Croma, and Reliance Digital. It TWS is available in two premium colors, Ivory White, and Charcoal Black, with a 1-year warranty period.

India’s #1 wearables brand, boAt has developed next-generation smartwatches with Singapore-based KaHa Technologies to offer primary, preventive, and customized healthcare data. These wearables can consistently track critical health data which will provide insights into one’s health, through AI based algorithm using data that is vastly different from conventional data that are all collected in the hospital. 

Recently in Singapore KaHa partnered with Jalan Kayu Community Health Club (JKCHC) - a one-stop platform where senior citizens can have greater access to health talks, health coaching sessions, health screenings, fitness, and wellness programs in their neighbourhood. The newly developed smartwatches were provided to the club members  for them to monitor their vitals regularly. This project was implemented with the support of health partners such as Tan Tock Seng Hospital (TTSH) and extend soon to General Practitioner Clinics starting with Pinnacle Family Clinics. A formal ceremony was also hosted in the august presence of Prime Minister of Singapore Lee Hsien Loong.

*These smartwatches will be launched soon in India now.

Member of the Singapore Parliament and Adviser to JKCHC, Ms Ng Ling Ling and KaHa Founder and CEO, Pawan Gandhi at JKCHC opening.

boAt COSMOS smartwatch provided to JKCHC members for vital monitoring.

Pawan Gandhi - Founder, and CEO - COVE IoT - KaHa Pte Ltd said, “Smart Watches have been a game-changing technology for users to achieve better fitness and health. Artificial Intelligence based algorithms can provide personal insights and KaHa has been a pioneer in this domain with considerable IP and leading the industry. Our platform has been deployed by companies and health agencies in the United States of America, and Europe in addition to Singapore. With complete end-to-end in-house technology, KaHa plans to deploy these solutions for Indian consumers with its parent company Imagine Marketing Pvt Ltd soon.”

“boAt is the most loved smartwatch brand in India, and we will be pioneering this initiative in India through an ecosystem of partners to bring the best advantage to Indian users.” He added. 

Sameer Mehta, CEO and Managing Director at boAt said, “Smartwatches are handy, look stylish and provide access to notifications at a turn of the wrist. We believe the insights gained from health data from these newly engineered smartwatches can change the clinical approach and significantly expedite our illness discovery process. This diagnostic project will not only benefit us today but will also prepare us for the future.”

boAt acquired Singapore-based KaHa Pte Ltd, an end-to-end smart IoT product development company in the year 2022 to develop IoT-Enabled Wearables. KaHa has experience in building IoT devices and offers a technology-focused platform for wearables with proprietary AI and machine learning capabilities, as well as end-to-end smart wearable solutions. KaHa has received the prestigious Clarivate award for Innovation for two consecutive years, 2020 and 2021.

A costly catch, a golden inning, and a clash of titans – a headline or a topic of conversation synonymous with men’s cricket but what about women’s cricket? We all love Indian Premier League (IPL), but are we even watching the Women's Premier League (WPL) with the same passion? The portrayal of women in sports is often subjected to a ‘Women First and Athletes Second’ mindset. Women in sports are often governed by references to looks, age, what they are wearing, or family life, and are not valued as trained and entertaining sportspersons. Her winning shot is often shadowed by someone sitting in the audience who is termed as a ‘National Crush’. 

This stereotypical characterization of women in sports needs to change!!!

With this thought boAt – India’s No.1 overall wearables  brand has launched the #WatchHerPlay campaign this Women's Day. The campaign celebrates the contribution of women in sports and encourages supporters & fans to watch the ongoing Women's Premier League (WPL) in full fervour and with zeal. The campaign brings women players to the front and centre as she scripts the next chapter in the sport's history of India. The cogent video shows the clichéd depiction of women in sports ‘on’ and ‘off-field. It urges viewers to change their mindset and shines the spotlight on her shots, performance, and competitive race. 

Aman Gupta, Co-founder, and CMO, boAt said, “Sports in India has influenced and helped in shaping societal norms. With this campaign, we want to bring about a change in mindset, bring women players to the fore, and just want to say - Chak De India. Let’s all #WatchHerPlay.” 

This T-Rebel campaign now in its 3rd edition has always challenged the conventional and provoked to bring about change in the way of thinking.